Star India-run Hotstar has bettered its own record of viewership in just concluded Twenty20 International between India and New Zealand.
Hotstar, broke its previous record viewers 10.3 million with 11.2 million during T20 game between both the nations.
The development was confirmed by Cloud Architect of Hotstar. Entrackr has sent queries for more details. We will update the post as response comes in.
The previous 10 million concurrent viewership had broken the record of 8 million live viewership on YouTube when Austrian skydiver Felix Baumgartner had jumped from a helium balloon in the stratosphere in October 2012.
Sanjay Gupta, managing director, Star India, earlier had said that most number of its viewers (around 80 percent ) comes from drama and movies. Sporting events such as IPL, BCCI matches, Pro Kabaddi, and IS, amounts only to about 20 percent of total viewers.
Last month, the company has announced to make an additional investment of Rs 120 crore to generate original content.
In India, Hotstar has been ruling the OTT space ever since its arrival in 2015.
Through exclusive right with BCCI for broadcasting IPL and streaming entire portfolio of Star TV serial and originals, Hotstar has managed to hit the top line of Rs 571 crore in last year.
The OTT platform claims to have over 350 million downloads and 150 million monthly active users.
It is reported to have around 7 lakh paid subscriptions till mid-July, according to corporate finance advisory Duff & Phelps. It aims to clock over 18 million subscribers by 2021.
Hotstar, according to a Kalagato report released in November last year, rules India’s over-the-top (OTT) space with over 40 per cent of market share active users on its platform.
The market for OTT content will climb to $5 billion in India by 2023, from $0.5 billion in 2018, as per BCG report. By that time, India will have 650 million internet users of which half would come from the rural region.