Search engine giant Google is now launching an app exclusive for Indian bloggers called ‘Blog Compass’.
The app, which promises to help bloggers manage their sites and find topics to write about, was put in the Google Play Store last week without any formal announcement. Blog Compass also allows bloggers to track their site stats, approving comments and offering suggestions for how to make their blogs more successful.
The app functions with both Blogger.com, which is own by Google, and WordPress. It is currently in beta stage and shows 500 downloads on the Play store. Even though limited users have trialled Blog Compass, the app seems to have an average positive response from users.
Entrackr also looked into the latest app and found its design simple. After initial log-in formality, app’s opens with tabs sections like Home, Trending, Activity, Topics and Badges for navigation.
According to Blog Compass website, it will also have courses on SEO, analytics and getting one’s website listed on Google.
With this app, Google is trying to bring topic research and blog management in one place. Entrackr has sent queries to Google for detail plan on the app.
Of late, Google has exhibited an aggressive approach towards the Indian market. A year ago, it launched apps like Tez (now GooglePay) for payments, Areo for food ordering, Datally- a mobile data manager, Neighbourly for communities and data-friendly versions of apps like Search and YouTube.
Google has been also reportedly planning to enter the Indian e-commerce ecosystem for the last one year. The search giant has been associated with around 2,000 workshops which are helping the company identify sellers on its e-commerce platform. It has also partnered with business chambers for digital programmes.