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After Insping’s acquisition, Freshworks launches web monitoring tool ‘Freshping’ for SMEs


B2B SaaS platform Freshworks which recently entered the coveted status of Unicorn has launched a website monitoring tool for SMEs called Freshping. The San Bruno and Chennai-based company had recently acquired Insping and renamed it as Freshping.

Insping (now Freshping) is the tenth acquisition for the Girish Mathrubootham-led company which had rebranded from FreshDesk to FreshWork last year.

Backed by Accel Partners, Tiger Global Management, CapitalG, and Sequoia Capital India, Freshworks has earlier acquired notable startups such as Zarget, Joe Hukum, Airwoot, Konotor, Frilp, and several others.

Founder of Insping, Sri Venkata Reddy, earlier an executive at the marketing of Zarget will now lead Freshping, reports ET.

The actual timeline of acquisition couldn’t be verified.

However, in an email response to Entrackr Freshworks clarified that “Insping was not a registered company. It was a tool built by Sri Venkata Reddy (ex-employee of Zarget) as a pet project. Hence we cannot treat it like the other acquisitions Freshworks had made.

We expanded on the capabilities of Insping and built Freshping for our internal usage. Freshping is now available publicly, free for SMBs and light users.”

The website of Insping reflects that it is shutting down on Dec 31, 2018, and customers will not be able to access their Insping account after that. It also clarified that all Insping’s premium features are now free with Freshping.

For Freshworks which generates a majority of its revenue from small and medium enterprises, Freshping can be easily set up to monitor websites and send downtime notifications in real time via Freshworks’ customer engagement platform as well as traditional channels such as email and SMS

According to the company, Freshping will allow users to monitor up to 50 URLs (websites/blogs, including platforms like WordPress, Medium, APIs and ports at one-minute intervals) without charging any money.

For large teams and enterprises that require monitoring of more than 50 websites, the company offers a plan starting from $42 per month.

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