With 2X seller base, Flipkart targets $1.7 Bn GMV during Big Billion Days


At a time, when the government is considering disallowing anchor sellers controlled by e-commerce companies to conduct business on the platforms, Walmart-owned Flipkart is gradually increasing its dependability on third party sellers.

In the past six months, the e-commerce platform has doubled the rate of addition of new sellers. The Bengaluru-based firm says that it is preparing for Big Billion Days sale next month.

Flipkart informed that it had one lakh plus registered sellers a few months ago. In the last six months, the number of seller going live on the platform has doubled. It added that while the addition of sellers has happened across the board, categories like fashion, home-related segments have recorded most additions.

With the coming festival season, online retail firms Flipkart and Amazon are targeting to generate as much as $3 billion of sales.

It means that sales during this festive season would effectively double from last year. Besides, Flipkart alone is targeting sales of $1.5-1.7 billion in its annual Big Billion Days sale, nearly double what it did last year.

It is going to be the first Big Billion Days for Flipkart after its acquisition by Walmart. After the biggest ever deal recorded in the Indian e-commerce industry, the annual sale is expected to be bigger this year.

The seller on-boarding scheme will help Flipkart to achieve the target. According to the company, it has the lowest rate card in the market, which enables suppliers to make the highest profit out of their supplies on the e-commerce platform.

In the past few months, it has also reduced its fixed fee, courier charges which has made it a lot more lucrative for sellers.

Besides, on-boarding new sellers, it is also streamlining its supply chain network for faster delivery of items to customers. The platform has asked sellers to stock a specific number of items across Flipkart’s several warehouses, based on the demand forecast made by the company.

The development was first reported by Business Standard.

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