91mobiles

500 Startups takes exit as 91mobiles acquires majority stake in Pricebaba

91mobiles

Smartphone discovery platform 91mobiles has acquired a majority stake in 500 Startups-backed product research platform Pricebaba for an undisclosed amount.

Following the deal, 500 Startups, the early backer of Pricebaba will exit the company and co-founder Annkur P Agarwal will move to an advisory role.

91mobiles will now operate three websites in the gadgets vertical including 91mobiles.com, tech lifestyle portal KillerFeatures.com and Pricebaba.com.

The New Delhi-based firm will also invest around $500K to revamp the Pricebaba platform and provide content in over 10 Indian languages across different formats including text, audio and video content in the next few years.

The six-year-old Mumbai-based Pricebaba, which claims to serve around 5 million monthly users, will continue to operate as a separate property, focusing on the larger consumer electronics category that includes TVs, washing machines, ACs and refrigerators, and smartphones.

Now, with a combined reach of 30 million visits per month, 91mobiles will continue to remain focused on smartphone enthusiasts and buyers revealed the company’s press statement.

According to 91mobiles co-founder Nitin Mathur, his company including group sites will have the largest insights on consumer’s search and buying behaviour in the consumer electronics category, after big e-commerce sites like Flipkart and Amazon.

With the acquisition of Pricebaba, 91mobiles will create stiff competition for similar players in this space such as PriceDekho, MySmartPrice, and CompareRaja.

91mobiles

500 Startups takes exit as 91mobiles acquires majority stake in Pricebaba

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Below is the bank details:

 
Amount: INR 3,19, 000 (After Adding 18% GST and Deducting 2% TDS)
Bank Name: ICICI Bank
Account Type: Current
Account Name: Bareback Media Private Limited
Account Number: 002105023595
IFSC Code: ICIC0000021
 
Kindly make the payment to confirm your seat for Unicorn trip 2.0. For any other queries/concern: pls drop a email on: [email protected]

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