Amazon’s assisted shopping project ‘Udaan’ renamed as ‘Amazon Easy’, goes live in Andhra, Telangana

Amazon Easy

Amazon, which introduced assisted shopping service in tier-II, tier III and rural areas under its project ‘Udaan’ in 2015, has rebranded it as Amazon Easy.

Starting with over 200 stores across the Krishna, West Godavari, East Godavari, Warangal, Nalgonda and Guntur districts in Andhra Pradesh and Telangana, the rechristened avatar Amazon Easy will be rolled out nationally across over 14,000 existing stores by mid 2019.

Customers can walk into neighbourhood Amazon Easy stores for assistance while shopping on Amazon.in, where Amazon Easy store owners or offline associates will help customers browse, identify and select a product they like, create Amazon accounts, place orders and check out to buy.

Amazon India will equip these offline stores with training materials that include skills like searching, browsing, and navigation on Amazon.in, helping customers set up Amazon accounts, checkouts, payments, answering status and delivery queries, and refunds and returns if required.

These offline store owners will help customers find and buy products of their choice, whether it is a Kirana store, medical stores, or a mobile outlet.

The owners will get a commission from Amazon, which ranges from one per cent to as much as 15 per cent, depending on the product categories. For customers, it will be free of cost.

Amazon’s initiative will essentially break the barrier of language, internet & connectivity challenges, payments and hesitation of first time online shopping.

The development was reported by ET.

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