Two-wheeler maker Hero MotoCorp has forayed into e-commerce through a dedicated online store – hgpmart.com. Currently, the platform is selling auto parts under categories such as accessories, body parts, clutch brake and steering, electricals, engine and wheel for motorcycles and scooter
The platform solves a major pain point for customers (especially in remote locations) in finding genuine parts at fair pricing. Besides, in the wake of huge demand, some parts often turn out of stocks in tier II, III including some bigger cities too. The store (link) is likely to weed out this problem.
Apart from selling parts, it also doles out important instructions for maintaining the health of two-wheelers. The country’s largest two-wheel brand will leverage its network of spare parts distributors to fulfill orders. It has partnered Delhivery for delivering component at customers doorstep.
This is the maiden attempt by the Gurugram-based group in e-commerce domain on its own. Earlier, it partnered with e-commerce firms such as Snapdeal and Paytm to sell its portfolio of scooters and bikes.
Prior to Hero Motocorp, Mahindra has been offering four as well as two-wheelers bookings through online store M2all. It also sells auto parts through the platform.
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While going online has been a trend for many popular consumer brands across verticals such as apparels, accessories, and FMCG amongst several others, not many automobile brands have shown interest in the online channel. But now, with the unprecedented penetration of Internet and social media, such brands can’t afford to ignore them.
Allowing users to buy auto parts undoubtedly solve some problem for end users. However, other key aspects like routine vehicle inspection (a.k.a servicing) should need to be online. On an average, one spends at least two-three hours in entire servicing process. Right from booking appointment, dropping vehicle to picking it up from service centres, the entire process is tedious.
Notably, while easing the aforementioned process for consumers, automobile brands can also create an ancillary revenue channel.
The development was first reported by Medianama.
