Amazon launches India specific lite mobile browser ‘Internet’

Amazon

To woo Indian consumers, Amazon has launched an Android web browser app called “Internet: fast, lite and private” that is designed to use minimal storage and data.

However, Amazon hasn’t publicly announced the launch, but it’s currently available to Indian users and runs on Android 5.0 and higher devices, reports TechCrunch.

With the lighter version (File size less than 2MB), Amazon will compete with dominating browsers such as Chrome (21MB), Edge (54.5MB), Firefox (19.9MB) and Opera (14.7MB). (Data sourced from appFigures).

The app offers a web browser that supports private tabs. Unlike other apps, it doesn’t save browser history and has a homepage that is designed to keep users up-to-date with news, cricket, and entertainment.

Entrackr has tried to access the newly launched app but it gives an error report while downloading.

‘Internet’ is also a different app from Amazon’s existing browser Silk, which uses a split architecture where some of the processing is performed on Amazon’s servers to improve webpage loading performance. Silk browser is based on the open-source Chromium project that uses the Blink engine.

However, Silk browser is not available in India.

In India, Internet penetration is mushrooming but download speed is always a matter of debate. As far as users’ engagement is concern, a slew of popular consuming apps in the country has launched their slimmer version. The list includes Facebook Lite, YouTube Go, Gmail Go, Ola lite, including several others.

Also Read: Amazon India tests features to scan pictures and barcode to buy products

They provide the same basic features as the full apps but typically take up less space and are optimized for fluctuating network connections.

This is the second lite app that Amazon has developed in the past few months. The US-based company also offers a Kindle Lite app in India. The data-friendly Android version of Kindle with file size 2 MB can work even in low speed on 2G/3G networks.

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