India has emerged as the second largest country after China in terms of app downloads in 2017, according to App Annie 2017 Retrospective Report.
An average user in India has nearly 80 apps and accesses over 40 of them in a month. The number is as close as the global market. However, the average users in China and Japan have over 100 apps on their phone and access approximately 40 per month.
These patterns can be useful when planning regional engagement strategies that can boost customer satisfaction and LTV.
App Annie report added that there has been a 60 per cent growth in the number of app downloads globally in the past two years. In 2017, the app industry witnessed more than 175 billion app downloads.
The app market also witnessed rising consumer spend which has risen more than doubled. In 2017, the app market observed a business of $86 billion, which is a rise 105 per cent from 2015.
Besides, time spent in apps has spiked by 30 per cent, where each user spends about 43 days per year in apps. In Q4 2017, Indian app users collectively spent 50 billion hours in apps across iOS, Google Play, and third-party Android. In the same quarter, Chinese app users spent well over 200 billion hours in apps.
The other markets which followed the two countries in terms of time spent in apps were United States, Indonesia, South Africa, Japan, Germany, Spain, Uk, and France.
The report also claimed that 25 per cent of the total monetization via app stores, in-app ads and mobile commerce is generated by the Chinese market.