Online retailer Amazon has tied up with the telecom service provider Airtel to offer Amazon Prime services.
According to a partnership agreement between two companies, the new and existing Airtel post-paid customers with an Infinity plan of Rs 499 or above will get a one-year Amazon Prime membership worth Rs 999, which includes unlimited access to Amazon Prime Video, as part of their plan benefits reports BL.
Director and Head of Amazon Prime India, Akshay Sahi said that the partnership will enable seamless access to Amazon Prime for Airtel postpaid customers, providing a world of new video streaming content and more. Subscribers will love the many benefits of Prime, including the latest binge-worthy Amazon Prime Video content, unlimited free fast delivery on millions of items, exclusive deals on top products and more.
Entrackr‘s detail queries to Amazon regarding the partnership still awaits a response.
To sign up for Airtel’s offer with Amazon Prime, a customer must sign up for a monthly postpaid Infinity plan of Rs.499 or above. Billing eligibility is determined by Airtel.
Existing Prime members can too continue to access Prime, including Prime Video benefits, through Amazon. You cannot sign up for Prime through Airtel while your current membership is active. Once your current membership expires you can sign up for the Airtel Prime membership plan.
“By making Prime Video available to our customers for a year at no additional cost, Airtel TV is now able to offer one of the largest and most exciting entertainment experiences,” Sameer Batra, Chief Executive Officer was quoted in the report.
The benefits will also be available to Airtel V-Fiber Broadband customers.
Amazon launched its Prime subscription service in India in July 2016 at an introductory price of Rs 499 and continues to offer at the same price.
The service included unlimited one-day and two-day delivery with no minimum order size and early access to some deals on Amazon, as well as some Prime members-only deals. In December, the company announced the launch of Amazon Prime Video in India. Since then, the company has been working to focus on the India-specific content.
In August this year, the streaming giant has announced three new reality formats for its Indian subscribers, out of which two are centered on local stand-up comedy while one a musical talent competition.