Airtel’s music streaming platform Wynk claimed that it has crossed 75 million application downloads, according to the IANS report.
According to Wynk CEO Sameer Batra, affordable smartphones and increasing penetration of high-speed data services will continue to add to the uptake of music and other content on mobile devices.
The application has repository of 3 million songs in 12 different languages such as Hindi, English, Tamil, Telugu, Punjabi, Kannada and others.
In a statement given to the news agency, the company said that the vernacular content has grown by over 100 per cent on the Wynk music app.
Of the Indian languages, music in Tamil, Telugu, Punjabi and Kannada accounted for a majority of the growth in the regional content.
Besides, the company also contributes over 3 per cent of the overall music streaming as the remixed versions of Bollywood classics, which is continuing to grow popular on the music platform.
Ed Sheeran’s ‘Shape of You’ has crossed 100 million streams on Wynk music followed by Justin Bieber who has crossed 75 million song plays. The other major pop hits on Wynk music were MiGente, Chantaje and others.
Wynk said that the reasonable smartphones and increased penetration of high-speed data services will continue to add to the uptake of music and other content on mobile phones.
Launched in 2015, the music platform has a range of features such as music contents from both Bollywood movies & regional markets to cater to its diverse audience.
Wynk’s rival Gaana claims to have crossed 92 million downloads in 2017 while Hungama music crossed 50 million monthly active users worldwide in 2015.
Besides Hungama and Gaana, Wynk competes with Saavn and Apple Music in India.
In June last year, Apple Music partnered with A R Rehman to set up 2 Mac Labs at the KM Music Conservatories (KMMC) based in Chennai and the upcoming campus in Mumbai.