Times Internet Limited, the digital business arm of media group Bennett Coleman & Co Ltd (BCCL), has acquired spiritual content startup House of God.
The quantum of the deal has not been disclosed yet.
House of God, a Web and mobile app-based startup (similar to Eros Now application, but for devotional and spiritual content) is the biggest library of religious content with more than 100,000 minutes of content on the platform. It has content for Islam, Hinduism, Christianity, and Sikhism covering topics like philosophy, faith, and spirituality.
Founded by IIT Madras and IIM Lucknow graduate Ram Chandra in 2015, House of Gods has a catalog of 30,000+ media content spanning 6 religions and many leading spiritual leaders.
Along with video streaming and online shopping, it also provides free services which are widely used by Indians around the world, such as Daily Horoscopes, Daily Panchang, Donations, Wallpapers, and Quotations.
“From this moment House of God begins a new chapter, where we look forward to serving our audience better content, leveraging Times Internet’s deep data and technology driven approach to understand our customers’ intricate spiritual needs and thereby curate new innovative features to delight them.” said Ram Chandra, Founder, House of God.
The company aims to be the one-stop destination for the spiritual and religious needs for 1 Billion+ people in India and overseas.
Other religious and spiritual-centric startups in India are Vedic Vaani, ProudUmmah, and Onlineprasad.com, to name a few.
TIL’s parent BCCL publishes some of India’s largest selling titles such as The Times of India, The Economic Times and also, runs TV news channels such as Times Now and ET Now besides owning and running hordes of other print and TV platforms in mainstream Hindi and English as well as regional languages.
TIL’s subsidiaries include MagicBricks, CouponDuniya, cricket news site Cricbuzz, DineOut, and several others. In March, Property listings website MagicBricks raised Rs 30 crore from TIL.
House of God: Website