Indore-based world’s second largest viral content marketing platform, WittyFeed has raised an undisclosed amount of funding from serial entrepreneur Sandeep Aggarwal.
In September, WittyFeed raised an undisclosed amount of funding in a Pre-Series-A round led by Anand Chandrasekaran, Apurva Chamaria, and Ritesh Malik, along with other investors.
Founded in September 2014 by Vinay Singhal, Shashank Vaishnav and Parveen Singhal from a hostel room in Chennai, WittyFeed provides its readers with content and makes revenue through several display ads and tools such as Google AdX, OpenX, epom and Content.ad etc.
It claims to have 250 million page views on a monthly basis with an audience reach of more than one billion. The company has 80 million unique readers and 160 million video views every month.
Aggarwal said that he plans to invest a total of $3 million in 12 Indian startups this year. He has been investing in companies for the last two years in small amounts. He is interested in startups in healthcare, data science, artificial intelligence, and horizontal and vertical marketplaces, reported VCCircle.
WittyFeed is eyeing to expand further in the US market as it contributes 30 per cent of company’s traffic. WityFeed recently hit an all-time Alexa rating of 17 globally. Some of the brands which leveraged WittyFeed’s viral capabilities are Zee Network, Tinder, Panasonic, Coke, JIO amongst several others.
WittyFeed is also an independent creator of virally successful content across 18 categories including travel, inspiration, relationships, health & fitness, food and celebrities.
Meanwhile, the content industry has been growing by leaps and bounds. Blogger and author Mark Schaefer had commented that by 2020, the amount of web-based information is expected to increase by 600 per cent.
Moreover, as per PQ Media’s forecast, content marketing alone is set to become a $313 billion industry in 2019.