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Haptik ties-up with Amazon Pay to power transactions for 5 million users


Times Internet-backed Haptik, a mobile personal assistant service that helps users in their everyday tasks via the messaging channel of communication, has announced its partnership with Amazon Pay to power transactions for its 5 million user base.

The users on platform can now book flights, pay bills and buy deals using Amazon Pay, the payment arm of Amazon India, which is gradually rolling out the service to other partners on an invite-only basis.

“Amazon has shown over the last few years that they want to be market leaders when it comes to e-commerce in India”, said Aakrit Vaish, Co-Founder & CEO of Haptik.

He added that  Amazon Pay is a natural progression in that effort, and he is excited to be one of their first launch partners for this.

Haptik was founded by Aakrit Vaish and Swapan Rajdev in 2013. The platform raised $1 million in Series A round of funding from Kalaari Capital in 2014. In 2015, had raised an undisclosed Series B round and forged a strategic alliance with Times Internet, after which Kalaari exited Haptik.

In June this year, the platform had open sourced its proprietary Named Entity Recognition (NER) at Chatbot Summit in Berlin. The NER system powers the chatbots behind Haptik Android and iOS apps.

Using the chatbot NER, developers can build and improve the intelligence of chatbots across various domains like personal assistance, e-commerce, insurance, healthcare and fitness, and can therefore skip years of data mining.

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