Pre-owned seller Elanic acqui-hires Secondcry


Bengaluru-based pre-owned fashion portal Elanic has acqui-hired Secondcry, an online marketplace for pre-owned toys and apparel for children, according to a VCCircle report.

The acquired platform will soon migrate to Elanic and Secondcry’s co-founder Anjali Goyal will also join the former company as head of categories.

Secondcry, which was started in 2015 as a Facebook community, launched its website last year. The portal sold merchandise such as prams, strollers, maternity aids, sterilisers, breast pumps, bottle warmers, baby furniture, clothes and footwear.

Talking about the future plan, Goyal said that she plans to introduce the baby category in the Elanic app. She also has a strategy to bring parents on the Elanic platform, where they will their kid’s stuff for sale, and capture the entire kid’s secondhand market.

The Bengaluru-based startup, run by Elanic Services Pvt. Ltd, helps people sell sparingly-used items from their own closets.

Its products range across 10 categories such as women’s wear, men’s wear, sports and beauty. It also features brands from well-known global and Indian labels like Zara, Vero Moda, Hidesign, MAC, Ritu Kumar and Anamika Khanna.

Last year, Elanic had claimed to have over 100,000 users and more than 70,000 product listings. In 2015, it had raised an undisclosed amount from Rebright Partners, Tracxn Labs and angel investor Aneesh Reddy.

In the pre-owned fashion category, some of the dominant players are Zapyle, CoutLoot, Envoged.in, StylFlip and Etashee. These portals rely on the growing aspirations of the Indian middle class to own premium luxury brands.

However, there are not many startups in the pre-owned kids’ category.

FirstCry and Hopscotch are the e-commerce platforms for kids and baby products, which sell new products.

Image credit: Flickr

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