SpiceJet, the low-cost carrier in India, today joined hands with e-commerce giant Amazon India and launched its retail venture SpiceStyle. The company site is offering products in 17 categories, ranging from apparels to electronics on the website. The products were launched on its e-commerce portal (www.spicestyle.com).
In a new initiative, the strategic alliance will offer SpiceStyle’s entire portfolio of brands on the shopping portal’s ‘Prime’ section at special launch prices offering discounts at flat 25%.
In a statement released by Spicejet said, the subsidiary will help further boost SpiceJet’s ancillary revenue, which the company says has increased from 6 per cent to 17 per cent in the last two years.
Commenting on the launch of SpiceStyle, Chairman and Managing Director of the company Ajay Singh said, “SpiceStyle promises to provide customers with the same brand experience as the parent airline enabling them to travel in comfort and style. In this new exciting journey, we shall be partnering with leading e-commerce marketplaces to distribute our exclusive range of products, which can also be ordered on-board our flights as well as on SpiceStyle.com.”
SpiceStyle, which was initially conceived as an in-flight service, will also hosts an exclusive series by designer Rohit Bal. SpiceJet operates 364 flights a day on an average to 46 destinations, 7 of which are international. This venture is expected to generate Rs 150 crore additional revenue in the first year and increase the overall ancillary revenue to 19 per cent from the present level of 17 per cent, PTI reported citing an official.
Close to Rs 15 crore has been invested for setting up the venture. SpiceJet reported a quarterly profit of Rs 41.6 crore for March quarter, marking the ninth successive profitable quarter for the airline. For the financial year 2016-2017, net profit stood at Rs. 430.7 crore.