Fresh From Farm, a B2B2C platform for fresh fruit demand, has raised $2 million in its pre-Series A round led by Ashish Kacholia, founder of Lucky Investments. Inflection Point Ventures also participates in the round.
The proceeds will be used for team expansion, tech enhancement, and to introduce new product lines.
Fresh From Farm has also provided a partial exit to early investors offering more than 400% returns. Its early investor IPV led Rs 3 crore seed round in the company in November 2022.
Founded by Rohit Nagdewani, Fresh From Farm uses a proprietary tech interface to predict and create a demand-supply equilibrium to minimise wastage of fresh produce. Its falgship product F3 converts fruit vendors into mini-franchises and sources, grades and handles fruit for them allowing them to focus on only sales.
Fresh From Farm claims to have an ARR of Rs 40 crore with an aim to touch Rs 100 crore by this calendar year end.
Other notable startups in the same space include Vegrow and Ninjacart.
