Edtech space in India is already quite cluttered with a number of startups, including several unicorns, trying to carve out their own piece of the digital classroom pie. The Indian edtech market reported a total revenue of $4.3 billion in 2022, marking a CAGR of 16.8% since 2017, according to a market study.
Even as some late-stage edtech firms faced challenges post-pandemic, others like PhysicsWallah have shown promise. VCs too remain optimistic about early-stage firms. One such early-stage firm is Competishun, which competes with platforms like Vedantu and Unacademy, but with an exclusive focus on IIT-JEE and NEET prep.
We spoke to the founder and CEO of Competishun Mohit Kumar Tyagi, what distinguishes it from the competition and the roadmap ahead. Here are the edited excerpts:
How did you come up with the idea of Competishun?
The idea for Competishun emerged from a vision to transform IIT-JEE and NEET coaching methodology by offering comprehensive and effective preparation methods to students across India. We recognized the need for accessible, high-quality training at affordable cost that could level the playing field for all students, irrespective of their financial backgrounds.
Please explain how the platform works?
Competishun’s platform functions by providing structured online and offlinecourses, study materials, and books for JEE (Main + Advanced) and NEET(UG) preparation. We aim to create a comfortable learning environment for students through online education at an affordable cost. Our platform offers customized online batches based on students’ needs and performance, with doubt-solving counters and 24/7 support via WhatsApp and phone. Additionally, we provide personalized attention to enrolled students through Telegram doubt sessions and live Zoom sessions, ensuring their academic success.
What are the key challenges in the industry that have not been addressed yet? And how do you plan to address them?
One significant challenge in the industry is the lack of personalized learning experiences and the underutilization of technology. Competishun addresses this by offering adaptive learning algorithms, personalized study plans, and utilizing cutting-edge technology to enhance the learning experience. We strive to provide cost-effective, quality education to all JEE and NEET aspirants at the comfort of their homes, dispelling the myth that online education cannot yield results. Moreover, we aim to counter unethical practices by competitors in the online space, thereby instilling confidence in parents and students regarding online learning.
How has your startup performed since inception? What are your short-term and long-term goals?
Since its inception, Competishun has witnessed significant growth in terms of user enrollment, JEE Main and Advanced results, course completion rates, and positive feedback from students and educators. We take pride in having assisted thousands of students in achieving their academic goals.
In the short term, our goals include expanding our course offerings, enhancing platform features, and strengthening our market presence. In the long term, we envision establishing hybrid study centers across the nation, thereby providing a blended learning experience to students.
