Indian smartphone maker Kult has launched another budget smartphone Kult Ambition priced at Rs 5999. It will be available on online retailer Amazon from December 11, 2017.
This would be company’s fourth budget smartphone after Kult 10, Kult Beyond and Kult Gladiator.
“Ambition is our third launch within this quarter and is representative of the buoyant consumer sentiment around the brand Kult. We are dedicated to offer products that promise high reliability and compelling experience at a competitive price, and Kult Ambition is best suited to the needs of Indian youth who is a 24×7 digital native seeking to serve all his personal, entertainment and information needs through his device,” said Nitesh Gupta, director, New Product Development at Kult.
Kult Ambition has a 5-inch ON-CELL HD IPS, display with 720 x 1280 pixel resolution. The device is powered by a MediaTek MTK6737 SoC paired with 3GB RAM. The smartphone also has 32GB internal storage, which is expandable up to 32GB via microSD card.
It sports a 13MP rear AF camera and 5MP selfie camera. The phone is backed by a 2600mAh battery. Other connectivity options include 4G LTE, Wi-Fi, Bluetooth and an OTG support.
The phone weighs 160 grams and runs on the Android Nougat 7.0 OS. The phone comes with pre-installed apps like Amazon.in app, Amazon Prime Video, Opera mini, Go2pay to recharge/Pay mobile bill.
The smartphone maker in September launched the Kult Gladiator, a budget smartphone at Rs 6,999. The phone comes with a larger battery size of 4000mAh and is powered by a 64-bit 1.25GHz quad-core MediaTek processor with ARM Mali 650 MHz GPU processor.
— Kult (@Kult_India) November 20, 2017
Budget Smartphone market in India
In the Indian market, smartphone makers are leaving no stone unturned to cease the budget smartphone market.
Bharti Airtel earlier had announced the launch of two new Android-powered 4G smartphones in partnership with handset maker Karbonn Mobiles. Bharti Airtel said the A1 Indian 4G smartphone will be available at an effective price of Rs. 1,799, as against the maximum retail price of Rs. 4,390.
The move came after Reliance Jio, a unit of Mukesh Ambani’s Reliance Industries Ltd, introduced Jio Phone, its 4G-capable feature phone. This comes with unlimited data and optional TV streaming that is essentially free for subscribers who will merely pay a Rs 1,500 security deposit refundable after three years. Reliance Jio has sold six million of its Jio Phone so far.