Times Internet-owned music streaming platform Gaana has crossed 50 million monthly active users. It also claims to the biggest installed base amongst music streaming apps with 92 million downloads.
Gaana has continually climbed an upward demand curve garnering more than 350% growth in monthly active users over the past two years.
Gautam Sinha, the CEO of Times Internet, which is the parent company for Gaana said, “We started Gaana to delight our users with music and make it a household name. 50 million monthly users are just a beginning.”
The streaming platform has launched a range of industry-first features like- ‘Gaana originals’ a platform for independent music; exclusive content from both Bollywood movies & regional markets to cater to its diverse audience.
The company had launched Gaana Originals’ in September to showcase non-film work from Bollywood and regional artists.
Almost a year ago, Gaana also started supporting nine Indian languages including Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi, Bengali, Punjabi and Bhojpuri.
Competition and key developments in music streaming space
Gaana’s rival Hungama claims to have crossed 50 million monthly active users worldwide in 2015 while Airtel’s music streaming application Wynk Music had reported 50 million app downloads in March this year.
Besides Hungama and Wynk, Gaana competes with Saavn, Apple Music and BookMyShow amongst others. Last month Saavn had on-boarded two strategic investors – Senvest Management and global entertainment company Endeavor.
BookMyShow forayed into audio entertainment with Jukebox in June this year. The service allows users to download free music through music credits earned by them while booking movie and event tickets at BookMyShow’s platform.
It had acquired on-demand audio and video platform Nfusion to use its tech stack for building BookMyShow’s audio entertainment vertical.
Apple Music had partnered with A R Rahman to set up 2 Mac Labs at the KM Music Conservatories (KMMC) based in Chennai and the upcoming campus in Mumbai.
