India’s e-tailer Flipkart smartphone called Billion Capture+, which will be priced at Rs 10,999 for the 32GB model and at Rs12,999 for the 64GB model, will be launched on Wednesday.
The smartphone has been designed, engineered, manufactured and tested in India, and it will house artificial intelligence (AI) capabilities courtesy Smartron, the domestic IoT brand. Smartron “tronX”, India’s first AI-powered IoT platform, will power “Billion Capture+” devices.
It has features like dual-rear camera, a long battery life, and Quick Charge feature will have free and unlimited Cloud storage via the “tronX” platform. In the next “tronX” update, users will have access to a range of intelligent and personalised experiences and services.
Homegrown e-tailer, which is the leader in the crucial smartphone category, has tied up with top phone brands such as Xiaomi, Samsung, Vivo and Oppo, all of whom have competing products with Billion Capture+.
The company has smartphone sales account for more than 50% of all e-commerce in India. Smartron also aims at partnering other brands across market segments to design and engineer devices.
One of the founders Sachin Bansal believes that Billion Capture+ will help the market to grow further.
It will be available in two variants, the 3GB RAM/32GB internal storage variant for Rs 10,999 and the 4GB RAM/64GB internal storage model at Rs 12,999. The company is also running offers which can take down price.
“The Billion Capture+ packs features designed to deliver on Indian smartphone buyers’ biggest needs. To make the proposition even more attractive on the launch day, we’ve also lined up many exclusive offers,” said Hrishikesh Thite, Category Head, Billion.
The company has a distributed repair service network of around 158 centers in 135 cities.
Earlier in 2014, Flipkart had launched a range of Android tablets under its in-house brand Digiflip. However, it didn’t work.
The company has a distributed repair service network of around 158 centers in 135 cities.
